Marketing that actually connects with your buyers.
Skip the fluff. I help B2B SaaS teams understand their customers deeply, nail their positioning, and build go-to-market strategies that work, starting with the foundational product marketing that too many companies skip.
How I Can Help
Marketing Leadership & Strategy
Fractional CMO who gets into the weeds with you
I don't just give high-level strategy and disappear. I work as an extension of your team to shape your marketing org, dig deep into buyer research, and build practical go-to-market plans that your sales team can actually execute. No generic frameworks—everything starts with understanding your specific buyers.
What you get: 90-day GTM roadmaps, buyer persona research, positioning frameworks, and a marketing leader who cares about your success as much as you do.
Product Marketing
The foundational PMM work that makes everything else possible
Great campaigns and slick websites mean nothing if your positioning is off. I start with deep buyer research to understand their real pains and challenges, then build messaging and positioning that actually resonates. From there, we create launches, sales enablement, and customer programs that convert.
What you get: Buyer research insights, clear value propositions, messaging frameworks that sales teams love, and launch strategies based on what your customers actually care about.
Content & Collaboration
Content strategy rooted in customer insight
I hate marketing fluff as much as you do. Every piece of content—from case studies to thought leadership—starts with understanding what your buyers need to hear and how they want to hear it. I work closely with your product and UX teams to ensure messaging stays consistent across every touchpoint.
What you get: Content calendars, case studies that tell real stories, thought leadership that positions you as the expert, and copywriting that sounds like humans talking to humans.
How I Work
Everything starts with understanding your buyer.
My process is simple: I dig deep into customer research first, then build everything else from there. I typically start with buyer interviews and win/loss analysis to understand what really drives decisions. From there, we build positioning, messaging, and go-to-market strategies that actually connect.
I work as an extension of your team—not some outside consultant who drops off a deck and disappears. I care deeply about your success and believe the best marketing comes from doing the foundational work really, really well.
My approach:
Deep buyer research first (always)
Clear positioning and messaging frameworks
Practical go-to-market strategies your team can execute
Close collaboration with product and sales teams
No fluff, no generic marketing speak—just strategies that work
Ready to understand your buyers better?
If you're tired of generic marketing advice and want someone who will dig into the details with you, let's talk. I work with B2B SaaS teams who know that great marketing starts with great customer understanding.
Fill out some info and we'll be in touch shortly. I can't wait to learn about your customers.